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GENERATING B2B LEADS THROUGH ADVERTISING
Enterprise tech firm sees B2B leads and conversion rates increase with attitudinal targeting.
5%
Legacy targeting conversion rate
38%
Storylift conversion rate
BEYOND BEHAVIORAL TARGETING
When seeking to promote a series of whitepapers on their microsite, this enterprise firm knew it was necessary to focus on the exact potential customers they were looking for: IT professionals with buying authority in their companies. To reach this ideal customer most effectively, Storylift promoted the enterprise firm’s whitepaper content based on attitudinal behaviors about the enterprise technology.
Storylift’s proprietary targeting attributes are utilized by companies across all business sectors, from global technology enterprise firms to retail establishments to financial corporations. No matter what you do, a Storylift campaign can help you reach the right customers.
THE RESULT
The enterprise firm saw a significant increase in new customer leads as a result of the whitepaper campaign. Conversion rates rose from 5% to 38%, a dramatic 154% increase that indicated Storylift’s unique targeting capabilities had succeeded in finding these ideal customers.