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NAILING THE ADVANCE HOTEL ROOM BOOKING SEASON
Social Step Media Group—targeting price sensitive
Myrtle Beach vacationers most likely to book golf
and hotel packages in tandem—sees a 100% lift in
year over year hotel room bookings.
7,806
Rooms booked
over a one-week
period
$1.4M
In total bookings
100%
Increase in sales over the prior year period
PRECISE TARGETING FOR A HIGHLY COMPETITIVE MARKET
Social Step Media, a resort and golf booking
partnership, needed a better way to harness its
content to drive hotel and golf bookings. Their
simple goal was to achieve measureable ROI
through directly attributable hotel room and golf
bookings. In highly competitive markets such as
Social Step’s Myrtle Beach summer vacation
market, they knew it isn’t enough to simply
blanket a broad geographical area with
untargeted digital ads. Turning to Storylift, we
segmented an audience of individuals for Social
Step who were most interested in discounted
hotel and golf packages and lifted content to this
precise audience.
Tom Morisson, CEO, Social Step Media
"Storylift helps me take the risk out of
where my content gets seen. Other
content discovery platforms may get
broad distribution, but don’t let me
control who sees my message.
Correctly targeted content on social
media outperforms any other
medium. Storylift simply works!"
THE RESULT
This campaign produced measurable bookings with higher average spends and
the lowest acquisition cost of any of their other advertising channels. Over a
one-week period, Myrtle Beach Golf booked 7,806 rooms, which resulted in over
$1.4 million in sales and represented a 100% increase in sales compared to the
same period in the previous year.
