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NAILING THE ADVANCE HOTEL ROOM BOOKING SEASON
Social Step Media Group—targeting price sensitive Myrtle Beach vacationers most likely to book golf and hotel packages in tandem—sees a 100% lift in year over year hotel room bookings.
7,806
Rooms booked over a one-week period
$1.4M
In total bookings
100%
Increase in sales over the prior year period
PRECISE TARGETING FOR A HIGHLY COMPETITIVE MARKET
Social Step Media, a resort and golf booking partnership, needed a better way to harness its content to drive hotel and golf bookings. Their simple goal was to achieve measureable ROI through directly attributable hotel room and golf bookings. In highly competitive markets such as Social Step’s Myrtle Beach summer vacation market, they knew it isn’t enough to simply blanket a broad geographical area with untargeted digital ads. Turning to Storylift, we segmented an audience of individuals for Social Step who were most interested in discounted hotel and golf packages and lifted content to this precise audience.
THE RESULT
This campaign produced measurable bookings with higher average spends and the lowest acquisition cost of any of their other advertising channels. Over a one-week period, Myrtle Beach Golf booked 7,806 rooms, which resulted in over $1.4 million in sales and represented a 100% increase in sales compared to the same period in the previous year.