According to research from HubSpot, if you want to increase conversions, increasing the number of landing pages on your site is crucial. You can entice more readers to subscribe to your RSS feed, boost downloads of your free whitepaper, or pre-sell an in-development product simply by adding a landing page to your site. From professional inbound marketers to lifestyle bloggers, anyone can use the power of landing pages to significantly increase the effectiveness of their site.
Luckily for WordPress users, adding landing pages is as simple as downloading a plugin or two. WordPress developers have created a cornucopia of plugins that make it super simple to add landing pages to your site. You don't need to be a programming whiz to optimize your site for success; many of today's plugins offer drag-and-drop editing. Regardless of whether you want to increase click-through rates on your call-to-action buttons or increase buyer numbers for your subscription service offering, a landing page can make all the difference.
If you're a WordPress user intent on maximizing the potential of your site, following are 10 top-rated landing page plugins you should have in your arsenal:
The Beaver Builder plugin lets you create awesome landing pages and home pages for your WordPress site. With over 80,000 installs and a 4.9 approval rating, this drag-and-drop editor offers HTML, video, text, and photo customization options. Beaver Builder also offers both a Facebook and a Slack group, allowing you to pick up creation tips from other users.
The Page Builder: Live Composer plugin is an open-source offering with no advertisements. This powerful plugin can be used to create landing pages or integrate into a complete website build. Incorporate anything from image/video galleries to download capabilities into the pages you build. With over 20,000 installs and a 4.8-star rating, this helpful WordPress wonder is definitely worth checking out.
Whether you want to add a 'Coming Soon' page to introduce a new product or offer, or a landing page to gather email addresses for a free download, the Ultimate Landing Page plugin has you covered. With over 5,000 downloads and a 4-star rating, this plugin makes it easy to test multiple page variations on your site. Monitor engagement results and track conversions to see which page template works best for your target audience.
If you need to create landing pages on an ongoing basis, discovering the Live Landing Page Composer plugin is a must. This handy drag-and-drop composer makes it easy to create a squeeze page in minutes. Enjoying a 4.8-star rating with over 1,000 installs, this add-on will let you create mobile responsive greeting pages without ever needing to tweak your site's code.
Do you occasionally have to take your WordPress site offline for maintenance? Or validate interest in a new feature you're considering adding to your site? The Launchpad plugin lets you add a "down for maintenance" landing page or a "coming soon" page to your site. Gauge interest in a potential blog series, accept email addresses for an online course, or entice visitors with details regarding a site revamp. This plugin has a 4.6-star rating and has been added to over 8,000 websites.
Page Builder Sandwich offers a WYSIWYG (what you see is what you get) page-building editor. Instantly create landing pages for your site without having to hire a WordPress developer or teach yourself how to write code. With drag-and-drop editing and multiple customization tools, this handy add-on will have you customizing your site like a professional.
For webmasters who want to capture data on landing pages, the Rainmaker plugin is an excellent add-on. The Rainmaker plugin lets you instantly incorporate data-collecting forms into your existing landing pages. Choose from a variety of styles, automate your form with tools like IFTTT or Zapier, or send collected data to your MailChimp account. Rainmaker has been downloaded over 700 times and has a 5-star rating.
If you are going to use landing pages on your WordPress site, it is imperative you track results. For maximum optimization of landing pages, consider integrating the Nelio A/B Testing plugin into your growth plans. This tantalizing tool not only lets you test landing page conversion rates, but also lets you test blog posts, headlines, and widgets too. It's no wonder this add-on has a 4.5-star rating and 1,000-plus installs.
For WordPress webmasters who want to add a smaller version of a landing page to their site, the Popup Builder plugin is a terrific tool. With 4.8-stars and over 10,000 downloads, this powerful plugin lets you easily showcase anything from your latest ebook release to a special shipping offer. Customize your advertisement to suit your WordPress template and add special effects for extra impact.
If you want to add an informative header bar to your site instead of a full landing page, check out the QuickieBar plugin. This nifty add-on lets you do anything from advertise a free digital download to gather emails for your newsletter. Mobile responsive, this easy-to-install plugin lets you customize colors, icons, and even page placement. Be sure to bookmark this one in your favorite WordPress tools folder.
With powerful landing page tools like these at your disposal, it is easy to boost conversions and improve the quality of your site. Whether you are a blogger hoping to increase audience engagement or an ecommerce vendor wanting to supercharge sales, a landing page can have a huge impact on your site's success. How many of these WordPress resources will you be checking out for your website?