There’s a new tool in town! Shout it from the rooftop, “There’s a new tool in town!”
Isn’t that what all content marketers wait for each month, quarter, etc.? A new tool that could, maybe, make their jobs a little easier?
Well, we just might have found one. Apple's Clips app.
Clips, Apple’s (the company) new video-editing app, is here and ready for use.
I’m not going to tell you how it works, as there are a slew of articles and videos already out there on that topic, but basically, clips was created as a lighter version of their movie-editing software, iMovie, and allows users to take or create still images and short clips of videos that they can then mash together to create longer, more engaging videos. The difference from other video-editing apps being that Clips allows you to embed editable captions, or real-time captions, that are essential for when videos are viewed in silent mode.
What’s the benefit to sharing videos over single images? Although single images can be just as important in some instances, videos can do something images can’t do as well; show the human side of your brand. Not only do people get to see what you look like, but they can hear you speak and see you move! It’s almost like being right next to them! And when people see how relatable and engaging you are, they are more likely to be drawn to your content, time and time again.
Like I said, I’m not going to tell you how to use Clips, but I am going to share with you some ideas on how to use Clips to help increase website traffic and increase engagement. Here are 3 easy ways to get you started. (Be sure you have social media accounts set up. You’ll need those first before you can share your videos).
Podcasts - Podcasts are incredibly powerful and educational tools. In fact, 60% of podcast listeners frequent social media platforms several times a day. But, sometimes people don’t have the time to listen to a full, 30-minute or longer podcast. What if you could take the same information in that lengthy podcast and create shorter, more bite-size podcast teasers or overviews? Then, if viewers like what they see, they will come to your website to hear the podcast in its entirety. Or, create teaser/overview podcasts for all your regular length podcasts and link viewers to that section your site. Viewers might be more interested in poking around the rest of your site if they feel like you are being helpful and providing valuable information.
Events: If you have an upcoming event you’re trying to gain sign-ups for, utilizing Clips to create a repertoire of images from a past year’s/month’s/week’s event can help entice visitors to join in on the fun for this year.
If you plan far enough in advance, you can mash still images with video of attendee interviews to create an even more compelling sales video. If people see that other people in their industry are gaining valuable information from an event and enjoying something you put on, they might just be more likely to sign up themselves!
Keep this in mind: 54% of all Facebook users only log into the platform on a mobile device. Which means what? Be sure your Clips video is spot on, eye-catching, and has a clear call to action. If you have those things, mobile users won’t be as likely to miss your information and what you’re asking them to do.
Gated Content: One of the most effective ways to generate leads for inbound marketing is through gated content. Trying to convince someone that they should download your content, however, can be a struggle. If colored visuals get 80% more people likely to read your content, showcasing your gated content with still images and videos is one of the best ways to grab their attention.
If you can create a video that shows viewers what kind of information they can get, how easy it is to gain access to the valuable information, and share positive reviews from others who have downloaded the same content, you’re likely to see more sign-ups for and downloads of the content. Providing viewers with visual proof that what they are about to download is worth their time and contact information will no doubt result in more visits to your site to learn more.
Of course, these ideas are nothing without spot-on landing pages. If your viewer loses interest or gets lost once they click through from your Clips video to your website, you’ll likely lose them forever. So be sure that your landing pages from the Clips video is clear, concise and tells them what they came there to find. Also, make your CTAs are easy to find as well. After all, we’re trying to turn them into clients, so make it easy-peasy for them to follow through!