Storylift recently conducted a survey of over 1,000 small business owners and decision makers to uncover attitudinal behaviors of this target audience. The Target Audience Study of Small Business Owners uncovered some interesting insights into this target audience's social media usage.
Small business owners and decision makers are a plugged in to social media. When asked what social networks (other than Facebook) they use regularly, they over indexed on almost every major network other than YouTube. While it is no surprise they are heavy LinkedIn users, neglecting emerging ad platforms could prove costly. Instagram and Pinterest over-indexed when adjusted for the fact that approximately 2/3 of small business owners are male.
Here's a sneak peak into The Target Audience Study of Small Business Owners:
Download the complete study to learn more about this target audience including:
- Small Business Owner Findings
- Spending Habits
- Media Consumption
- Key Demographics