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HERE YOU’LL FIND OUR TAKE ON TRENDS, NEWS, AND
DEVELOPMENTS IN THE EDU SECTOR AND BEYOND

Content Creation
January 13, 2026

How Short-Form Video Formats Are Evolving in 2026

Short-form video has already reshaped how prospective students discover programs, compare schools, and decide where to apply. But in 2026, short-form video isn’t just shorter TV or recycled ads —…
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Content Creation
November 7, 2025

Creative That Converts: Social Ad Design Tips for Education Leads

When it comes to social media advertising for schools and training programs, success isn’t just about targeting the right audience — it’s about capturing their attention and inspiring them to…
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The Vault
October 23, 2025

Social Media Trends That Will Shape Student Decision-Making in 2026

Social media is no longer just a place where students connect — it’s where they decide. From choosing what to study to selecting which school or training program to attend,…
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Content CreationUncategorized
June 22, 2025

From Scroll to Sign-Up: The Psychology Behind Social Media Lead Ads

In a world where users scroll through social media feeds at lightning speed, capturing attention is only half the battle. The real challenge for marketers — especially in education and…
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The Vault
April 16, 2025

Zero-Click Search & Higher Ed: What It Means for Your Enrollment Funnel

For years, higher ed marketers have fought to climb the Google rankings — optimizing keywords, building backlinks, and chasing clicks. But in 2026, the game has changed. Thanks to zero-click…
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The Vault
September 2, 2024

Adapting Higher Education Marketing: Strategies for Attracting Gen Z Students

The landscape of higher education marketing is evolving rapidly, driven by the unique characteristics and preferences of Generation Z. As digital natives who value authenticity, personalized experiences, and social responsibility,…
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The Vault
July 1, 2024

Maximizing Enrollment: The Benefits of Hiring a Lead Vendor for For-Profit Education

In the highly competitive landscape of for-profit education, attracting qualified and motivated students is a constant challenge. Enter lead vendors - specialized partners in the business of generating prospective student…
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The Vault
May 20, 2024

Navigating the Cookieless Revolution: Adapting Lead Generation Tactics to New Data Privacy Laws

The digital landscape is undergoing a seismic shift, driven by evolving data privacy laws and changing consumer attitudes towards data collection. With the impending demise of third-party cookies, lead generation…
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The Vault
January 6, 2024

4 Ways to Utilize the Top of the Funnel

When it comes to recruiting for education on social media, it’s your job to be the storyteller. Make sure your ideal candidate is the protagonist of the story, with a…
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