In the digital world, building a sense of community for a brand is monumental in accomplishing almost any marketing-related goal. The level of comfort and trust consumers have for a…
In the ever-changing digital world, it's important to stay relevant and keep your audience engaged. When creating video content for social media, there are many factors at play. How long…
How Apple’s iOS Privacy Changes are Impacting Digital Ad Strategies for Higher Education Enrollment
Apple has released its much-anticipated privacy update to iOS 14 which allows iPhone and iPad users to block companies, or more specifically apps, from tracking their activity for ad targeting.…
How are Educational Institutions Meeting the Challenges of 2021?
2020 was certainly a year of unprecedented disruption – and not just in the world of higher education. The fact of the matter is, the COVID-19 pandemic has disrupted virtually…
Reaching new, high-quality candidates who convert and increase enrollment numbers is the primary goal for all higher-education recruiters. Traditional lead-generation techniques have their limits, are often outdated, and usually produce…
How Surveys and Polls Can Supercharge Your Marketing
We live in an ever-evolving world with multiple markets and industries all within a global reach. With each passing day, more and more businesses are vying for the same target…
In a Time of Economic Uncertainty, Education Enrollment Innovates
It can feel like we’re living in apocalyptic times right now, as we turn on the television hoping to hear something positive about the future of the coronavirus in the…
Universities around the country, from California to New York, have closed their campuses and classrooms amid the coronavirus, which has impacted more than 100,000 people worldwide. As the World Health…
Whether it’s businesses, corporations, individuals, celebrities, or educational institutions, everyone knows the best place to connect with ideal prospects is on social media today. That’s why over $51.3 billion USD…