Blog, News & Articles


The Vault
April 1, 2020

In a Time of Economic Uncertainty, Education Enrollment Innovates

It can feel like we’re living in apocalyptic times right now, as we turn on the television hoping to hear something positive about the future of the coronavirus in the…
The Vault
March 23, 2020

The Coronavirus Impact on Student Enrollment

Universities around the country, from California to New York, have closed their campuses and classrooms amid the coronavirus, which has impacted more than 100,000 people worldwide. As the World Health…
The Vault
February 17, 2020

The Tools of Engagement 2020

Whether it’s businesses, corporations, individuals, celebrities, or educational institutions, everyone knows the best place to connect with ideal prospects is on social media today. That’s why over $51.3 billion USD…
The Vault
December 10, 2019

Behold! The Impact of Imagery

We live in an instant gratification world today, partially in thanks to the technology and social media right in the palm of our hands. Our attention spans, on average, are…
The Vault
November 26, 2019

Personalizing Digital Ads and the Holiday Shopping Season

Every year, the holidays sneak up on us. We go from putting away our summer décor, to putting up the Christmas tree, in what can seem like just a blink.…
The Vault
November 6, 2019

4 Ways to Utilize the Top of the Funnel

When it comes to recruiting for education on social media, it’s your job to be the storyteller. Make sure your ideal candidate is the protagonist of the story, with a…
The Vault
October 28, 2019

The Perils of Channel Cannibalization

When Storylift works with schools to set benchmarks and KPIs for upcoming campaigns, one of the most frequent mistakes we see clients make in budget allocations is underestimating the true…
October 23, 2019

Hitting the Mark in Social Media Recruiting

Too many companies improperly evaluate the true cost of their other digital channels. Even more importantly, they fail to alter the way they approach their audience. Here's where they wrong…
The Vault
October 3, 2019

Website Revamp: A Foundational Marketing Task Still Thrills

It’s almost a given that a website needs to be involved in any kind of funnel today, which includes those in the recruiting, enrollment, and career-changing worlds.