The Archives

June 8, 2021

How Apple’s iOS Privacy Changes are Impacting Digital Ad Strategies for Higher Education Enrollment

March 16, 2021

How are Educational Institutions Meeting the Challenges of 2021?

November 5, 2020

How Surveys and Polls Can Supercharge Your Marketing

April 1, 2020

In a Time of Economic Uncertainty, Education Enrollment Innovates

March 23, 2020

The Coronavirus Impact on Student Enrollment

February 17, 2020

The Tools of Engagement 2020

December 10, 2019

Behold! The Impact of Imagery

November 26, 2019

Personalizing Digital Ads and the Holiday Shopping Season

November 6, 2019

4 Ways to Utilize the Top of the Funnel

October 28, 2019

The Perils of Channel Cannibalization

October 3, 2019

Website Revamp: A Foundational Marketing Task Still Thrills

September 10, 2019

The Aging Pay-Per-Lead Paradigm

August 20, 2019

A Top of the Funnel Approach

June 10, 2019

Despite Challenges, the For-Profit Education Sector Brings Value

May 31, 2019

Awakening Career Aspirations with Attitudinal Targeting

December 26, 2018

Social Ads: The Best Way to Quickly Deliver Customers to Your Site in the New Year

November 6, 2018

How Video Content Can Help You Distribute Your Brand Stories

August 21, 2018

Why You Should Take More Content Marketing Risks

June 21, 2018

Long-term Content Marketing Strategies That Pay Off

@media only screen and ( max-width: 800px ) and ( min-width:481px ){}@media only screen and ( max-width: 480px ){}body #gform_wrapper_5{border-width:0;border-style:solid;background-color:rgba(0,0,0,0);}body #gform_wrapper_5 .gform_heading .gform_title{text-align:center !important;margin-top:30px !important;}body #gform_wrapper_5 .gform_footer .gform_button,body #gform_wrapper_5 .gform_page_footer .gform_button,body #gform_wrapper_5 .gform_page_footer .gform_previous_button,body #gform_wrapper_5 .gform_page_footer .gform_next_button,body #gform_wrapper_5 .gfield#field_submit .gform-button{border-style:solid;background-color:#35b729 !important;font-size:18px !important;border-radius:50px !important;-web-border-radius:50px !important;-moz-border-radius:50px !important;padding-left:40px !important;padding-right:40px !important;padding-top:20px !important;padding-bottom:20px !important;border-width:0px;}body #gform_wrapper_5 .gform_footer .gform_button:hover,body #gform_wrapper_5 .gform_page_footer .gform_button:hover,body #gform_wrapper_5 .gform_page_footer .gform_previous_button:hover,body #gform_wrapper_5 .gform_page_footer .gform_next_button:hover,body #gform_wrapper_5 .gfield#field_submit .gform-button:hover{border-style:solid;border-style:solid;}body #gform_wrapper_5 .gform_footer button.mdc-button:hover{}body #gform_wrapper_5 .gform_footer,body #gform_wrapper_5 .gform_page_footer,body #gform_wrapper_5 #field_submit.gfield{text-align:center;justify-content:center;}body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=text],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=email],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=tel],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=url],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=password],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=number]{padding-left:15px !important;padding-right:15px !important;padding-top:15px !important;padding-bottom:15px !important;max-width:100%;border-width:1px;}body #gform_wrapper_5 .gform_body .gform_fields .gfield textarea{border-width:1px;}body #gform_wrapper_5 .gform_body .gform_fields .gsection .gsection_title{text-align:center !important;}@media only screen and ( max-width: 800px ) and ( min-width:481px ){}@media only screen and ( max-width: 480px ){}.consent-align-left{text-align:left;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url("#wp-duotone-dark-grayscale");--wp--preset--duotone--grayscale:url("#wp-duotone-grayscale");--wp--preset--duotone--purple-yellow:url("#wp-duotone-purple-yellow");--wp--preset--duotone--blue-red:url("#wp-duotone-blue-red");--wp--preset--duotone--midnight:url("#wp-duotone-midnight");--wp--preset--duotone--magenta-yellow:url("#wp-duotone-magenta-yellow");--wp--preset--duotone--purple-green:url("#wp-duotone-purple-green");--wp--preset--duotone--blue-orange:url("#wp-duotone-blue-orange");--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;}:where(.is-layout-flex){gap:.5em;}body .is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}:where(.wp-block-columns.is-layout-flex){gap:2em;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}html body[data-header-resize="1"] .container-wrap,html body[data-header-format="left-header"][data-header-resize="0"] .container-wrap,html body[data-header-resize="0"] .container-wrap,body[data-header-format="left-header"][data-header-resize="0"] .container-wrap{padding-top:0;}.main-content > .row > #breadcrumbs.yoast{padding:20px 0;}@import url("https://cdn-eiiaf.nitrocdn.com/pYWqddxtnaCxpGhVJfmXEvUoCleFWndc/assets/desktop/source/rev-09cf28e/526748583641fd9861395edeb5afca92.css");.pum-theme-518,.pum-theme-storylift-popup-2-dark{background-color:rgba(10,10,10,.5);}.pum-theme-518 .pum-container,.pum-theme-storylift-popup-2-dark .pum-container{padding:1px;border-radius:1px;border:1px none #000;box-shadow:1px 1px 3px 0px rgba(2,2,2,0);background-color:rgba(1,100,165,0);}.pum-theme-518 .pum-title,.pum-theme-storylift-popup-2-dark .pum-title{color:#fff;text-align:left;text-shadow:0px 0px 0px rgba(2,2,2,.23);font-family:Open Sans;font-weight:400;font-size:32px;line-height:36px;}.pum-theme-518 .pum-content,.pum-theme-storylift-popup-2-dark .pum-content{color:#fff;font-family:Open Sans;font-weight:400;}.pum-theme-518 .pum-content + .pum-close,.pum-theme-storylift-popup-2-dark .pum-content + .pum-close{position:absolute;height:36px;width:80px;left:50%;right:auto;bottom:-3px;top:auto;padding:10px;color:#fff;font-family:Arial;font-weight:400;font-size:12px;line-height:9px;border:1px solid #fff;border-radius:3px;box-shadow:1px 1px 3px 0px rgba(2,2,2,0);text-shadow:0px 0px 0px rgba(0,0,0,.23);background-color:rgba(0,183,205,0);transform:translateX(-50%);}.pum-theme-455,.pum-theme-lightbox{background-color:rgba(10,10,10,.35);}.pum-theme-455 .pum-container,.pum-theme-lightbox .pum-container{padding:30px;border-radius:10px;border:8px none #000;box-shadow:0px 0px 30px 0px rgba(2,2,2,.5);background-color:rgba(255,255,255,1);}.pum-theme-455 .pum-title,.pum-theme-lightbox .pum-title{color:#0165a5;text-align:center;text-shadow:0px 0px 0px rgba(2,2,2,.23);font-family:Open Sans;font-weight:400;font-size:32px;line-height:36px;}.pum-theme-455 .pum-content,.pum-theme-lightbox .pum-content{color:#000;font-family:Open Sans;font-weight:400;}.pum-theme-455 .pum-content + .pum-close,.pum-theme-lightbox .pum-content + .pum-close{position:absolute;height:33px;width:33px;left:auto;right:13px;bottom:auto;top:15px;padding:0px;color:#ddd;font-family:Arial;font-weight:100;font-size:22px;line-height:20px;border:1px solid #ddd;border-radius:33px;box-shadow:0px 0px 15px 1px rgba(2,2,2,0);text-shadow:0px 0px 0px rgba(0,0,0,.23);background-color:rgba(255,255,255,1);}.pum-theme-454,.pum-theme-default-theme{background-color:rgba(255,255,255,1);}.pum-theme-454 .pum-container,.pum-theme-default-theme .pum-container{padding:18px;border-radius:0px;border:1px none #000;box-shadow:1px 1px 3px 0px rgba(2,2,2,.23);background-color:rgba(249,249,249,1);}.pum-theme-454 .pum-title,.pum-theme-default-theme .pum-title{color:#000;text-align:left;text-shadow:0px 0px 0px rgba(2,2,2,.23);font-family:inherit;font-weight:400;font-size:32px;font-style:normal;line-height:36px;}.pum-theme-454 .pum-content,.pum-theme-default-theme .pum-content{color:#8c8c8c;font-family:inherit;font-weight:400;font-style:inherit;}.pum-theme-454 .pum-content + .pum-close,.pum-theme-default-theme .pum-content + .pum-close{position:absolute;height:auto;width:auto;left:auto;right:0px;bottom:auto;top:0px;padding:8px;color:#fff;font-family:inherit;font-weight:400;font-size:12px;font-style:inherit;line-height:36px;border:1px none #fff;border-radius:0px;box-shadow:1px 1px 3px 0px rgba(2,2,2,.23);text-shadow:0px 0px 0px rgba(0,0,0,.23);background-color:rgba(0,183,205,1);}.pum-theme-456,.pum-theme-enterprise-blue{background-color:rgba(0,0,0,.7);}.pum-theme-456 .pum-container,.pum-theme-enterprise-blue .pum-container{padding:28px;border-radius:5px;border:1px none #000;box-shadow:0px 10px 25px 4px rgba(2,2,2,.5);background-color:rgba(255,255,255,1);}.pum-theme-456 .pum-title,.pum-theme-enterprise-blue .pum-title{color:#315b7c;text-align:left;text-shadow:0px 0px 0px rgba(2,2,2,.23);font-family:inherit;font-weight:100;font-size:34px;line-height:36px;}.pum-theme-456 .pum-content,.pum-theme-enterprise-blue .pum-content{color:#2d2d2d;font-family:inherit;font-weight:100;}.pum-theme-456 .pum-content + .pum-close,.pum-theme-enterprise-blue .pum-content + .pum-close{position:absolute;height:28px;width:28px;left:auto;right:8px;bottom:auto;top:8px;padding:4px;color:#fff;font-family:Times New Roman;font-weight:100;font-size:20px;line-height:20px;border:1px none #fff;border-radius:42px;box-shadow:0px 0px 0px 0px rgba(2,2,2,.23);text-shadow:0px 0px 0px rgba(0,0,0,.23);background-color:rgba(49,91,124,1);}.pum-theme-457,.pum-theme-hello-box{background-color:rgba(0,0,0,.75);}.pum-theme-457 .pum-container,.pum-theme-hello-box .pum-container{padding:30px;border-radius:80px;border:14px solid #81d742;box-shadow:0px 0px 0px 0px rgba(2,2,2,0);background-color:rgba(255,255,255,1);}.pum-theme-457 .pum-title,.pum-theme-hello-box .pum-title{color:#2d2d2d;text-align:left;text-shadow:0px 0px 0px rgba(2,2,2,.23);font-family:Montserrat;font-weight:100;font-size:32px;line-height:36px;}.pum-theme-457 .pum-content,.pum-theme-hello-box .pum-content{color:#2d2d2d;font-family:inherit;font-weight:100;}.pum-theme-457 .pum-content + .pum-close,.pum-theme-hello-box .pum-content + .pum-close{position:absolute;height:auto;width:auto;left:auto;right:-30px;bottom:auto;top:-30px;padding:0px;color:#2d2d2d;font-family:Times New Roman;font-weight:100;font-size:32px;line-height:28px;border:1px none #fff;border-radius:28px;box-shadow:0px 0px 0px 0px rgba(2,2,2,.23);text-shadow:0px 0px 0px rgba(0,0,0,.23);background-color:rgba(255,255,255,1);}.pum-theme-458,.pum-theme-cutting-edge{background-color:rgba(0,0,0,.5);}.pum-theme-458 .pum-container,.pum-theme-cutting-edge .pum-container{padding:18px;border-radius:0px;border:1px none #000;box-shadow:0px 10px 25px 0px rgba(2,2,2,.5);background-color:rgba(30,115,190,1);}.pum-theme-458 .pum-title,.pum-theme-cutting-edge .pum-title{color:#fff;text-align:left;text-shadow:0px 0px 0px rgba(2,2,2,.23);font-family:Sans-Serif;font-weight:100;font-size:26px;line-height:28px;}.pum-theme-458 .pum-content,.pum-theme-cutting-edge .pum-content{color:#fff;font-family:inherit;font-weight:100;}.pum-theme-458 .pum-content + .pum-close,.pum-theme-cutting-edge .pum-content + .pum-close{position:absolute;height:24px;width:24px;left:auto;right:0px;bottom:auto;top:0px;padding:0px;color:#1e73be;font-family:Times New Roman;font-weight:100;font-size:32px;line-height:24px;border:1px none #fff;border-radius:0px;box-shadow:-1px 1px 1px 0px rgba(2,2,2,.1);text-shadow:-1px 1px 1px rgba(0,0,0,.1);background-color:rgba(238,238,34,1);}.pum-theme-459,.pum-theme-framed-border{background-color:rgba(255,255,255,.5);}.pum-theme-459 .pum-container,.pum-theme-framed-border .pum-container{padding:18px;border-radius:0px;border:20px outset #d33;box-shadow:1px 1px 3px 0px rgba(2,2,2,.97) inset;background-color:rgba(255,251,239,1);}.pum-theme-459 .pum-title,.pum-theme-framed-border .pum-title{color:#000;text-align:left;text-shadow:0px 0px 0px rgba(2,2,2,.23);font-family:inherit;font-weight:100;font-size:32px;line-height:36px;}.pum-theme-459 .pum-content,.pum-theme-framed-border .pum-content{color:#2d2d2d;font-family:inherit;font-weight:100;}.pum-theme-459 .pum-content + .pum-close,.pum-theme-framed-border .pum-content + .pum-close{position:absolute;height:20px;width:20px;left:auto;right:-20px;bottom:auto;top:-20px;padding:0px;color:#fff;font-family:Tahoma;font-weight:700;font-size:16px;line-height:18px;border:1px none #fff;border-radius:0px;box-shadow:0px 0px 0px 0px rgba(2,2,2,.23);text-shadow:0px 0px 0px rgba(0,0,0,.23);background-color:rgba(0,0,0,.55);}.pum-theme-460,.pum-theme-floating-bar{background-color:rgba(255,255,255,0);}.pum-theme-460 .pum-container,.pum-theme-floating-bar .pum-container{padding:8px;border-radius:0px;border:1px none #000;box-shadow:1px 1px 3px 0px rgba(2,2,2,.23);background-color:rgba(238,246,252,1);}.pum-theme-460 .pum-title,.pum-theme-floating-bar .pum-title{color:#505050;text-align:left;text-shadow:0px 0px 0px rgba(2,2,2,.23);font-family:inherit;font-weight:400;font-size:32px;line-height:36px;}.pum-theme-460 .pum-content,.pum-theme-floating-bar .pum-content{color:#505050;font-family:inherit;font-weight:400;}.pum-theme-460 .pum-content + .pum-close,.pum-theme-floating-bar .pum-content + .pum-close{position:absolute;height:18px;width:18px;left:auto;right:5px;bottom:auto;top:50%;padding:0px;color:#505050;font-family:Sans-Serif;font-weight:700;font-size:15px;line-height:18px;border:1px solid #505050;border-radius:15px;box-shadow:0px 0px 0px 0px rgba(2,2,2,0);text-shadow:0px 0px 0px rgba(0,0,0,0);background-color:rgba(255,255,255,0);transform:translate(0,-50%);}.pum-theme-461,.pum-theme-content-only{background-color:rgba(0,0,0,.7);}.pum-theme-461 .pum-container,.pum-theme-content-only .pum-container{padding:0px;border-radius:0px;border:1px none #000;box-shadow:0px 0px 0px 0px rgba(2,2,2,0);}.pum-theme-461 .pum-title,.pum-theme-content-only .pum-title{color:#000;text-align:left;text-shadow:0px 0px 0px rgba(2,2,2,.23);font-family:inherit;font-weight:400;font-size:32px;line-height:36px;}.pum-theme-461 .pum-content,.pum-theme-content-only .pum-content{color:#8c8c8c;font-family:inherit;font-weight:400;}.pum-theme-461 .pum-content + .pum-close,.pum-theme-content-only .pum-content + .pum-close{position:absolute;height:18px;width:18px;left:auto;right:7px;bottom:auto;top:7px;padding:0px;color:#000;font-family:inherit;font-weight:700;font-size:20px;line-height:20px;border:1px none #fff;border-radius:15px;box-shadow:0px 0px 0px 0px rgba(2,2,2,0);text-shadow:0px 0px 0px rgba(0,0,0,0);background-color:rgba(255,255,255,0);}#pum-649{z-index:1999999999;}#pum-633{z-index:1999999999;}#pum-468{z-index:1999999999;}#pum-557{z-index:1999999999;}#pum-553{z-index:1999999999;}#pum-516{z-index:1999999999;}@media only screen and (min-width:1000px){body #ajax-content-wrap.no-scroll{min-height:calc(100vh - 85px);height:calc(100vh - 85px) !important;}}@media only screen and (min-width:1000px){#page-header-wrap.fullscreen-header,#page-header-wrap.fullscreen-header #page-header-bg,html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,#nectar_fullscreen_rows:not(.afterLoaded) > div{height:calc(100vh - 84px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 84px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header{top:85px;}.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 83px) !important;}.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 83px - 32px) !important;}}.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 32px);}body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:100vh;}@media only screen and (max-width:999px){.using-mobile-browser #nectar_fullscreen_rows:not(.afterLoaded):not([data-mobile-disable="on"]) > div{height:calc(100vh - 126px);}.using-mobile-browser .wpb_row.vc_row-o-full-height.top-level,.using-mobile-browser .wpb_row.vc_row-o-full-height.top-level > .col.span_12,[data-permanent-transparent="1"].using-mobile-browser .wpb_row.vc_row-o-full-height.top-level,[data-permanent-transparent="1"].using-mobile-browser .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 126px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container,#nectar_fullscreen_rows:not(.afterLoaded):not([data-mobile-disable="on"]) > div{height:calc(100vh - 73px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 73px);}body[data-transparent-header="false"] #ajax-content-wrap.no-scroll{min-height:calc(100vh - 73px);height:calc(100vh - 73px);}}#nectar_fullscreen_rows{background-color:transparent;}.col.padding-10-percent > .vc_column-inner,.col.padding-10-percent > .n-sticky > .vc_column-inner{padding:calc(600px * .1);}@media only screen and (max-width:690px){.col.padding-10-percent > .vc_column-inner,.col.padding-10-percent > .n-sticky > .vc_column-inner{padding:calc(100vw * .1);}}@media only screen and (min-width:1000px){.col.padding-10-percent > .vc_column-inner,.col.padding-10-percent > .n-sticky > .vc_column-inner{padding:calc(( 100vw - 180px ) * .1);}.column_container:not(.vc_col-sm-12) .col.padding-10-percent > .vc_column-inner{padding:calc(( 100vw - 180px ) * .05);}}@media only screen and (min-width:1425px){.col.padding-10-percent > .vc_column-inner{padding:calc(1245px * .1);}.column_container:not(.vc_col-sm-12) .col.padding-10-percent > .vc_column-inner{padding:calc(1245px * .05);}}.full-width-content .col.padding-10-percent > .vc_column-inner{padding:calc(100vw * .1);}@media only screen and (max-width:999px){.full-width-content .col.padding-10-percent > .vc_column-inner{padding:calc(100vw * .1);}}@media only screen and (min-width:1000px){.full-width-content .column_container:not(.vc_col-sm-12) .col.padding-10-percent > .vc_column-inner{padding:calc(100vw * .05);}}#ajax-content-wrap .col[data-padding-pos="top-bottom"]> .vc_column-inner,#ajax-content-wrap .col[data-padding-pos="top-bottom"] > .n-sticky > .vc_column-inner{padding-left:0;padding-right:0;}.wpb_column[data-cfc="true"] h1,.wpb_column[data-cfc="true"] h2,.wpb_column[data-cfc="true"] h3,.wpb_column[data-cfc="true"] h4,.wpb_column[data-cfc="true"] h5,.wpb_column[data-cfc="true"] h6,.wpb_column[data-cfc="true"] p{color:inherit;}.col.padding-10-percent > .vc_column-inner,.col.padding-10-percent > .n-sticky > .vc_column-inner{padding:calc(600px * .1);}@media only screen and (max-width:690px){.col.padding-10-percent > .vc_column-inner,.col.padding-10-percent > .n-sticky > .vc_column-inner{padding:calc(100vw * .1);}}@media only screen and (min-width:1000px){.col.padding-10-percent > .vc_column-inner,.col.padding-10-percent > .n-sticky > .vc_column-inner{padding:calc(( 100vw - 180px ) * .1);}.column_container:not(.vc_col-sm-12) .col.padding-10-percent > .vc_column-inner{padding:calc(( 100vw - 180px ) * .05);}}@media only screen and (min-width:1425px){.col.padding-10-percent > .vc_column-inner{padding:calc(1245px * .1);}.column_container:not(.vc_col-sm-12) .col.padding-10-percent > .vc_column-inner{padding:calc(1245px * .05);}}.full-width-content .col.padding-10-percent > .vc_column-inner{padding:calc(100vw * .1);}@media only screen and (max-width:999px){.full-width-content .col.padding-10-percent > .vc_column-inner{padding:calc(100vw * .1);}}@media only screen and (min-width:1000px){.full-width-content .column_container:not(.vc_col-sm-12) .col.padding-10-percent > .vc_column-inner{padding:calc(100vw * .05);}}#ajax-content-wrap .col[data-padding-pos="top-bottom"]> .vc_column-inner,#ajax-content-wrap .col[data-padding-pos="top-bottom"] > .n-sticky > .vc_column-inner{padding-left:0;padding-right:0;}.wpb_column[data-cfc="true"] h1,.wpb_column[data-cfc="true"] h2,.wpb_column[data-cfc="true"] h3,.wpb_column[data-cfc="true"] h4,.wpb_column[data-cfc="true"] h5,.wpb_column[data-cfc="true"] h6,.wpb_column[data-cfc="true"] p{color:inherit;}.col.padding-10-percent > .vc_column-inner,.col.padding-10-percent > .n-sticky > .vc_column-inner{padding:calc(600px * .1);}@media only screen and (max-width:690px){.col.padding-10-percent > .vc_column-inner,.col.padding-10-percent > .n-sticky > .vc_column-inner{padding:calc(100vw * .1);}}@media only screen and (min-width:1000px){.col.padding-10-percent > .vc_column-inner,.col.padding-10-percent > .n-sticky > .vc_column-inner{padding:calc(( 100vw - 180px ) * .1);}.column_container:not(.vc_col-sm-12) .col.padding-10-percent > .vc_column-inner{padding:calc(( 100vw - 180px ) * .05);}}@media only screen and (min-width:1425px){.col.padding-10-percent > .vc_column-inner{padding:calc(1245px * .1);}.column_container:not(.vc_col-sm-12) .col.padding-10-percent > .vc_column-inner{padding:calc(1245px * .05);}}.full-width-content .col.padding-10-percent > .vc_column-inner{padding:calc(100vw * .1);}@media only screen and (max-width:999px){.full-width-content .col.padding-10-percent > .vc_column-inner{padding:calc(100vw * .1);}}@media only screen and (min-width:1000px){.full-width-content .column_container:not(.vc_col-sm-12) .col.padding-10-percent > .vc_column-inner{padding:calc(100vw * .05);}}#ajax-content-wrap .col[data-padding-pos="top-bottom"]> .vc_column-inner,#ajax-content-wrap .col[data-padding-pos="top-bottom"] > .n-sticky > .vc_column-inner{padding-left:0;padding-right:0;}.wpb_column[data-cfc="true"] h1,.wpb_column[data-cfc="true"] h2,.wpb_column[data-cfc="true"] h3,.wpb_column[data-cfc="true"] h4,.wpb_column[data-cfc="true"] h5,.wpb_column[data-cfc="true"] h6,.wpb_column[data-cfc="true"] p{color:inherit;}.screen-reader-text,.nectar-skip-to-content:not(:focus){border:0;clip:rect(1px,1px,1px,1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute !important;width:1px;word-wrap:normal !important;}.row .col img:not([srcset]){width:auto;}.row .col img.img-with-animation.nectar-lazy:not([srcset]){width:100%;}.home-message-img{width:50% !important;}.home-main-message{font-family:Assistant;font-size:21px;text-transform:uppercase;letter-spacing:.5px;font-weight:bold;color:#0165a5 !important;}.image-top-1:hover{content:url("https://cdn-eiiaf.nitrocdn.com/pYWqddxtnaCxpGhVJfmXEvUoCleFWndc/assets/static/optimized/rev-09cf28e/wp-content/uploads/2020/09/OurTake2.png");}.image-top-2:hover{content:url("https://cdn-eiiaf.nitrocdn.com/pYWqddxtnaCxpGhVJfmXEvUoCleFWndc/assets/static/optimized/rev-09cf28e/wp-content/uploads/2020/09/OurTeam2.png");}.image-top-3:hover{content:url("https://cdn-eiiaf.nitrocdn.com/pYWqddxtnaCxpGhVJfmXEvUoCleFWndc/assets/static/optimized/rev-09cf28e/wp-content/uploads/2020/09/CaseSudies2.png");}.image-top-4:hover{content:url("https://cdn-eiiaf.nitrocdn.com/pYWqddxtnaCxpGhVJfmXEvUoCleFWndc/assets/static/optimized/rev-09cf28e/wp-content/uploads/2020/09/Tools2test.png");}.green-banner{color:#35b729;}.blog-feed .post,.tools .post{border-radius:20px;border-top:#35b729 15px solid;}.blog-feed .inner-wrap,.tools .inner-wrap{border-radius:15px !important;border-top:none;z-index:100;}#footer-outer .span_5{min-width:100%;}ul.hero-list{list-style:none;margin-left:0;padding-left:0;list-style-type:none;margin-top:20px;}ul.hero-list li{list-style-type:none;padding-left:30px;font-size:1.5rem;line-height:1.5;font-weight:normal;}ul.hero-list li:before{content:"»";padding-right:10px;}.target-sec-text{color:#fff !important;width:45%;font-size:1.2rem;font-weight:normal;margin:0 auto;margin-top:-30px;}.page-id-617 .text1{font-weight:400 !important;}.hero-arrow{width:7% !important;position:absolute;left:15%;top:-105px;}.page-id-617 .nectar-button{font-size:24px;border-radius:40px !important;-moz-border-radius:40px !important;-o-border-radius:40px !important;-webkit-border-radius:40px !important;}@media only screen and (min-width:1000px){.no-desktop{display:none !important;}}@media only screen and (max-width: 1000px) and (min-width: 1px){.no-mobile{display:none !important;}.no-desktop{display:block;}.wpb_wrapper h1.smaller-h1{font-size:48px !important;line-height:1em !important;}.hero-arrow{visibility:hidden;}}@media only screen and (min-width:690px) and (max-width:1200px){.slidingVertical h1{font-size:48px !important;line-height:48px !important;}}.pum-theme-518 .pum-content + .pum-close,.pum-theme-storylift-popup-2-dark .pum-content + .pum-close{border-radius:50px !important;}.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}@media screen and (max-width: 968px){.target-sec-text{width:100%;}}.vc_custom_1599758136640{padding-bottom:3% !important;}@media only screen and ( max-width: 800px ) and ( min-width:481px ){}@media only screen and ( max-width: 480px ){}body #gform_wrapper_5{border-width:0;border-style:solid;background-color:rgba(0,0,0,0);}body #gform_wrapper_5 .gform_heading .gform_title{text-align:center !important;margin-top:30px !important;}body #gform_wrapper_5 .gform_footer .gform_button,body #gform_wrapper_5 .gform_page_footer .gform_button,body #gform_wrapper_5 .gform_page_footer .gform_previous_button,body #gform_wrapper_5 .gform_page_footer .gform_next_button,body #gform_wrapper_5 .gfield#field_submit .gform-button{border-style:solid;background-color:#35b729 !important;font-size:18px !important;border-radius:50px !important;-web-border-radius:50px !important;-moz-border-radius:50px !important;padding-left:40px !important;padding-right:40px !important;padding-top:20px !important;padding-bottom:20px !important;border-width:0px;}body #gform_wrapper_5 .gform_footer .gform_button:hover,body #gform_wrapper_5 .gform_page_footer .gform_button:hover,body #gform_wrapper_5 .gform_page_footer .gform_previous_button:hover,body #gform_wrapper_5 .gform_page_footer .gform_next_button:hover,body #gform_wrapper_5 .gfield#field_submit .gform-button:hover{border-style:solid;border-style:solid;}body #gform_wrapper_5 .gform_footer button.mdc-button:hover{}body #gform_wrapper_5 .gform_footer,body #gform_wrapper_5 .gform_page_footer,body #gform_wrapper_5 #field_submit.gfield{text-align:center;justify-content:center;}body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=text],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=email],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=tel],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=url],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=password],body #gform_wrapper_5 .gform_body .gform_fields .gfield input[type=number]{padding-left:15px !important;padding-right:15px !important;padding-top:15px !important;padding-bottom:15px !important;max-width:100%;border-width:1px;}body #gform_wrapper_5 .gform_body .gform_fields .gfield textarea{border-width:1px;}body #gform_wrapper_5 .gform_body .gform_fields .gsection .gsection_title{text-align:center !important;}@media only screen and ( max-width: 800px ) and ( min-width:481px ){}@media only screen and ( max-width: 480px ){}.consent-align-left{text-align:left;}