Charles Schwab earns higher response rates by targeting investors who have their ideal mindset.
Targeted Campaigns that Work
Charles Schwab wanted to find investors with predefined characteristics the company believed would influence likelihood to become customers. Storylift worked closely with Charles Schwab to develop targeting based on the defined attitudes and behaviors of these investors. Getting actions for less mattered, but so did the campaigns’ ability to target the right investor – one who was more likely to interact with the content of their ad.
Legacy targets were tested head to head against our audience, and the results were impressive. The cost per action for the Storylift campaigns were a full 48% lower, and the increase in actions per impression had gone up by an amazing 175%, indicating a better targeted investor audience.