4.388 billion people around the world access social media every single day. It has quickly become one of the most powerful places to come into contact with consumers, brand advocates, partners, and investors. It is the one place on the internet where you can find just about anyone. Believe it or not, that number is increasing exponentially, indicating that social media isn’t going anywhere.
Social media is King, but for many higher education admissions efforts, it is still not the preferred channel for companies’ recruitment campaigns. There are three big reasons why overlooking social media is a huge mistake:
Social media can reach people at the top of the funnel, i.e. the consideration phase.
Social media can more effectively use imagery to drive home a point, feeling, or idea.
Social media has the ability to precisely target groups and segments.
Unfortunately, companies’ social recruitment campaigns often fail because they don’t utilize these three features properly and, as a result, miss out on many of the benefits that these platforms offer. Too often, marketing, recruiting, and enrollment teams release engaging content with the right intent but the wrong plan of development and execution.
To understand the massive recruitment potential of social media, we must first dive deep into each of the reasons why social media should be the #1 recruitment outreach component of your company today.